ZEISS – 沿著視線 再遠也可見 See Clearly For Life Campaign

Every person’s eyes are unique. Caring for each person’s unique world of vision is a firm mission for ZEISS. In the campaign we co-created with ZEISS, a group of certified ZEISS Vision Experts (ZVE) and vision care partners are invited to jointly realize their common aspiration for visual health, with their lifelong commitment towards precision, expertise and innovation.

Centered around the theme “沿著視線 再遠也可見 See Clearly For Life”, the campaign comes with a thematic video and a set of key visuals featuring ZEISS Vision Experts and partners. The Mega Digital Panel Zone of the MTR Central Station has also been wrapped with the campaign visuals and messages to maximise the brand awareness.

Creative / Agency Team: Cheuk, Heidi, MY, Ruck
Director: Yin
Producer: Jimmy
DOP: Chris
Photographer: Noel