Whirlpool Cooking

The joy of cooking is more about others than selves. When creating the content for Whirlpool appliances, we put our focus on interpersonal relationships rather than product features. The posts, with adorable illustration style filled with the brand’s corporate color, rides on topics about love, family, collective memories and trending topics to resonate with young parents and office ladies. Through these angles, Whirlpool’s state of the art design, technology, high reliability, and performance are introduced. We chat with fans from time to time and a healthy fan growth is maintained.