G.E.M. – TVC Campaign for Suspicious Account Alert for Online Transactions

Tired of those pesky online scammers? A new system is here to give them the boot! Thanks to a joint effort by 44 local banks / payment operators, the Cyber Security and Technology Crime Bureau, and the Hong Kong Monetary Authority, a new system has been implemented to protect users from online scams. When making a transfer through online banking or an e-wallet, if the recipient’s mobile number, email address, or FPS ID is flagged as ‘high-risk’ due to previous fraud associations, a warning alert will appear on the transfer confirmation page.

To promote this, popular singer G.E.M. .鄧紫棋 was invited to film a TV commercial created by Feva reminding citizens to think twice before transferring money for tempting online products or investment opportunities.

Agency & creative team: Heidi, Ruck, Vincent, YC
Director: Ronnie
Photographer: Javis
Cast: G.E.M., Chloe, Cissy, Nathan
Client: The Cyber Security and Technology Crime Bureau