HKSAR’s Eighth Term Re-elected Bowtie Senior Advisor

Bowtie is the first Hong Kong based virtual insurance company. Its insurance products can be bought online within a few clicks. To strengthen Bowtie’s customer-centric image, FEVA created an imaginary public speech on autonomy given by former Financial Secretary John Tsang in a set inspired by an iconic scene from the Cantonese film Golden Chicken 2.

In the video, John, one of the 2017’s Chief Executive election candidates, talks about his wishes for Hongkongers in the year 2047, when the “one country, two systems” model has come to an end. In this fictional future, though many things are still beyond Hongkongers’ control, the rights in choosing the perfectly pure insurance products have finally granted to all.

Amid all the uncertainties during the launch of the video, the work resonates so closely with what the community has been requesting and gained positive receptions on social media.