自由鳥 Birdie

Birdie’s here to set you free!

As the first digital only mobile operator in Hong Kong, one of its superiority is no contract binding whatsoever. To maintain an approaching brand image and entice millennials, we develop a signature comical visual tonality with different characters. We enthuse and engage with our target customers with resonating contents riding on local slangs, piggyback on trending topics and wall game. These emotionally connect with our audience and sustain followers growth on social media.