SGS

A globally-renowned leader in inspection, verification, testing and certification services, SGS approached us to create a Facebook page to help it solidify its image as a trusted name in product and service safety to consumers. A key challenge in this laid in turning B2B information into consumer-relatable content in order to drive engagement and social interest. Through often humorous and beautiful illustrations, we were able to achieve this objective for SGS. Besides amassing more than 1,000 fans since the Page’s inception in December 2015, users often leave comments complimenting the illustrations via comments as well as the Page inbox. Active community management by us has also helped SGS connect better with its audience and build its image as a safety information hub on Facebook.