DBS mBanking Series

Animated videos to promote mobile banking

In order to preserve DBS’s values for simple banking and to raise awareness about the benefits of eBanking services offered by DBS, FevaWorks created a series of animated videos. In addition to a lively and simple art style, each video features different characters in different scenarios with different DBS eBanking services that would be helpful to them. This not only made the videos more interesting to a broad audience, but also made them more relatable.