Wellcome Mid-Autumn Fest Campaign

Bringing back the beautiful legendary myth of Chang E (嫦娥) and Hou Y (后羿), Team Feva enthuses audience by retelling the traditional story with a modern twist. Two episodes of the highly entertaining animated drama set the family-oriented festive tone of the campaign, followed by a series of engaging social media content that comes with special Mid-Autumn fest offers. With the use of adorable characters, the campaign generates resonance with the mass audience that fosters interactions, buying intent and fan growth.

Team: Kay, MingYeung, Ruck, Zoe
VO: MingYeung, Debbie, SiuWong, Kay, Zoe