Objective:
To stir up conversation among fans and target audience as to motivate them to watch the movie
Strategy:
Global content is pretty much the same, so they could be indifferent and irrelevant to audiences.
Feva gave all content a local flavor meticulously while riding on timely-topics, which proved to be more appealing to audiences.
Result
Post reactions for the campaign is 658% higher than average while trailer garnered 228,545 video views in total.
