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Universal Pictures – Pitch Perfect 3

Objective:

To stir up conversation among fans and target audience as to motivate them to watch the movie

 

Strategy:

Global content is pretty much the same, so they could be indifferent and irrelevant to audiences.

Feva gave all content a local flavor meticulously while riding on timely-topics, which proved to be more appealing to audiences.

 

 

Result

Post reactions for the campaign is 658% higher than average while trailer garnered 228,545 video views in total.

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