Twins x Scameter+ 360 Campaign
Scameter+ is a mobile application that helps users identify fraud and online pitfalls. It features Call Alert, which warns of potential scams from incoming calls, and Website Detection, which checks visited sites for risks. Users can also report suspicious websites or numbers to a shared database, promoting community safety.
To promote the app, the legendary Hong Kong girl band Twins was invited to participate in the 360 campaign, in which they portray contestants on a TV game show about fraud prevention. The campaign also includes a lucky draw, giving users a chance to win an electric car or round-trip tickets to any Asian city.
Agency & creative team: Heidi, Ruck, Vincent, YC
Director: Ronnie
Photographer: Javis
Cast: Sa and Gill @Twins, Kenneth Lai
Client: The Cyber Security and Technology Crime Bureau