The MTR Malls Photo Challenge

Co-created with the MTR Malls team, the web game “MTR SHOPS 猜中商品，賞你飛！” aimed to engage the public while offering the incentive of winning a pair of round-trip economy class air-tickets to 3 different destinations – Taipei, Seoul, and London. The game was not only a resounding success, it received the Bronze award in The Marketing Excellence Awards – Excellence in Gaming.