TAG Heuer Autavia Influencer Campaign

More avant-garde and precise than ever, the new collection of TAG Heuer Autavia is made for the free spirits who live life as an adventure. To bring out this character, we invited 6 successful influencers across different expertise (athletes, bankers, reporters, models…) to share with us their personal adventures and how they overcome struggles in the journey of life. Collaborated with the renowned photographer Pazu Chan, our team used a double exposure effect to highlight the tough yet classy appearance of the influencers, which is manifested by their unique inner passion.