Objective:
To create an elaborate strategy in mind of achieving buzz around the launch of Swatch New Collection.
Aside from creating a series of eye catching Facebook and Instagram content, we leverage the power of mainstream media and popular Facebook pages to make sure #SkinIrony is the talk of the town.
Creative Concept
We built the concept 天生作對 based on the characters of Skin Irony. The Irony lied with the fact that “Iron is thick and tough, but skin is thin and delicate”.
The Skin Irony Collection and the watch materials have brought out something special, yet, eccentric.
Just like bringing two people together with very different talents and personalities.
The most influential and iconic KOLs in our times – 達哥 & 達哥, have both made a name for themselves for breaking rules and doing things on their own terms.
Together they reinvent a New Classic for a Timeless brand.
Together they define #FutureClassic.
Agency: Fevaworks Solutions
Creative / Art Team: Angela Ko, Leo Chim, Ruck Lai, Vincent Ma, YC Lau
Account Servicing: Chloe Yung
Photographer and Production: Leungmo & Crew
Producer: Brain Chow
Stylist: Perpetua Ip
Client: Swatch Hong Kong
Talents: 劉以達、達哥
