It was a great pleasure for us at Fevaworks to be celebrating Shangri-La’s 30th anniversary in China. With our pixel-perfect eye for detail and a high standard for aesthetic excellence, another responsive site has been created to showcase the many establishments of Shangri-La hotels in China.
To gauge loyal fans’ engagement, we have taken advantage of the new frontier in social media. From humble beginnings to a full-blown phenomenon, the simplicity of hash tag has come to dominate social media by allowing brief exchanges and sharing to take place.
Guests simply shared their unforgettable Shangri-La moments on Weibo with the defined hashtag with the resulting user-generated content being fetched and bookmarked on the site. Whether it was a heartfelt message, a meaningful photo or an awe-inspiring video, such moments of elation were all displayed in simplicity and charm.
Celebrating Shangri-La’s 30 years in China in exuberance, vitality and elegance – your joy is our joy after all.
