Objective
To create a unique community where embraces art & cultural atmosphere, we aim to get different communities to come together in joining our campaigns and events, in order to deliver content that works to draw people closer to Lee Garden Association.
Creative Concept
Lee Garden district is the most bustling area for leisure in Causeway Bay. It’s also a unique community, where old and new culture meet. By revealing the everyday life stories of small merchants that occur on every street corner, the Lee Garden Association Facebook Fan Page brings people closer to experience the relevant sides of the Lee Garden area.
What is “Association”? We want to emphasise the connection among people because of the affable atmosphere created by all members within the community.
Our persona is just like another neighbour on the social media platform, we’re hoping to bring the stories of this community to you. Rather than hard-selling content, we communicate with readers through authentic and resonating content.
Strategy
In addition to resonating content, we tell stories of this community and the areas near Lee Garden by using a more persuasive and captivating method. That is, interesting storytelling stories of these merchants help getting the target audience to be more engaged.
That’s the power of storytelling.
Marries the best of both worlds through beautiful writing and photos, as close to real life as possible, place you where if you’re peeking into this community yourself.
