Objective:
In order to reinforce HKO’s caring image, we would like to use engaging people-oriented content as a means to connect with the public. By doing so, we would be able to raise awareness and drive traffic to HKO social presence.
Strategy and result:
A fun introductory video of how weather forecast and HKO work can help convey tedious information, which is usually not revealed for social climate.
To break through this restraint of content, Feva decided to leverage the power of trendjacking. In order to create social buzz, we invited the most “relatable” person of HKO, Steven Ma, to star in their very own launch video. With the help of press release, the video spread out exponentially and garnered over 46,000 organic views.
The page has a steadfast growth with 10,000 more fans in just two days.
