Hong Kong Broadband Network


Doing content about Rex Tso winning is unsurprising so we want to do something unexpected and focus more on his human side. Is he afraid of losing? Does he have a limit? These are the questions we ask when we created the #StartfromLimit tagline, which our client HKBN used for all OTL and BTL materials. The whole campaign is about overcoming one’s limits, not just Rex Tso himself, but also the people of Hong Kong.

Our Role

  • Overall campaign strategy, Tagline design, Rex Tso Match Live Management, Video production, Case interview, Script writing, Social Content, Website development, TPC licensing