Hong Kong Broadband Network

香港寬頻

Doing content about Rex Tso winning is logical, but predictable. We don’t want to follow the trend and want to focus on his human side. Will he be afraid of losing? Will he be limited by himself? That is why we created the #StartfromLimit tagline, which our client HKBN used it for all OTL and BTL materials. The whole campaign is about overcoming the limit, not just Rex Tso himself, but also the people of Hong Kong.

Our Role

  • Overall campaign strategy, Tagline design, Rex Tso Match Live Management, Video production, Case interview, Script writing, Social Content, Website development, TPC licensing