GATSBY X Anson Kong Moving Rubber Campaign

Obsession is the key to greatness. Our latest campaign for Gatsby’s “Moving Rubber” features Anson Kong from the legendary boy band MIRROR to tell the story about one’s obsession about “extreme mat” that made him one of the most divine man in Hong Kong. Japanese Manga style was adopted for the Japanese brand and the Instagram post received 30K+ organic engagement within a day.

The campaign also comes with part two in which Anson discovers the anti-gravity power of Gatsby’s Moving Rubber Spiky Edge.

The key visual, also developed by Team Feva, is now everywhere in town. During the campaign period, consumers purchase any GATSBY hair styling products at the designated stores for over $99 will get a GATSBY × Anson Kong poster.

Part 1:

Part 2:

Client: @gatsbyhongkong
Cast: @_kisang_
Team Feva: Bonnie, Frankie, Leo, MY, YC, 大佬

Photographer : @de_odd & team @agnes7022 @y.a.k.u.w @ohyelhsa @ocean.lihy @19lok
Stylist : @rncstyling @riyoleung @stepsoso3

#GATSBY #gatsbyhongkong
#一蠟入魂 #MovingRubber #ExtremeMat
#激硬啞色髮蠟 #豎立激啞
#Ansonkong #MIRROR