DBS Asian Insights

Complex numbers and statistics are dull and hard to fathom, especially for those outside of the banking and finance industry. Yet, insights into the economy are important as they help the public to better plan their personal finances and investments. FevaWorks worked closely with DBS to create a series of animated infographics based on economic findings by DBS. Using a modern and artistic isometric design direction, the statistics and data were succinctly explained. To further engage the public audience, a 4-week online campaign revolving around the infographics was held. FevaWorks designed and developed the sleek responsive campaign site to better showcase the wealth of information. The project was very positively received by the public, with enthusiastic fans returning over the campaign period to revisit the site and the videos.