CMBC Shangri-la Co-Brand Credit Card

We at Fevaworks know very well that gaining customer loyalty is never an easy task, and yet it is the support from customers that makes the business a success. In this recent project of CMBC Shangri-la Co-Brand Credit Card, we found the perfect balance between both brands and presented it in our cutting-edge CMS technology. Created especially for Shangri-La’s most valued guests, the webpage is to demonstrate that the Golden Circle is more than a mere guest loyalty programme. Bearing in mind that the credit card is featured for the dual currency payment, the website is created in a bilingual setting, taking a step further for users with different native languages. Exclusive privileges and benefits have been highlighted, which includes various hotel and resort offerings. Visitors could quickly gain access to the GC application details.

The card design is a combination of the Shangri-La Golden Circle logo and a bamboo leaf motif, which symbolises China Minsheng Banking Corp. Ltd (CMBC). The same colour tone is used for all the elements on the card to create a simple and elegant design. Both the black and silver card designs visually demonstrate the philosophies of the Shangri-La and CMBC brands.