Cityplaza x Liverpool – Welcome to Anfield – The LFC Experience Promotion

You’ll Never Walk Alone… in Cityplaza!

Cityplaza and Liverpool Football Club teamed up to present the ‘Welcome to Anfield – The LFC Experience’ in Hong Kong. Transforming the 2/F Atrium and Centre Bridge into Anfield Stadium, it offers visitors an immersive experience in the world of Liverpool football with three interactive games and exclusive LFC souvenirs up for grabs for Cityplaza Live+ members.

Team Feva was invited in promoting the event digitally. In the event teaser video, fans are encouraged to recreate the iconic winning gestures of Liverpool’s legendary players and submit videos for a chance to win tickets to Anfield. During the event period, three beloved Liverpool icons—Robbie Fowler, Patrik Berger, and Vladimír Šmicer contributed to the playful online content. On top of that, an online documentary produced by the popular YouTube channel Shootladue, featuring 許賢 and 文Sir, was created to amplify the event’s reach.

Team: Angel, Carmen, Leaf, Ming Yeung, Ruck, Vincent