Canon My Beauty

Canon My Beauty Instagram account targets specifically to female audience as it introduces a new perspective shoot from a more feminine point of view. Therefore, it gave us an idea to create a series of photography that tributes to the irreplaceable friendship of women.


Creative Process
While each Friendship/ Sisterhood is unique, especially un-biological sisters who share an emotional connection, an authentic story of an enduring and trustworthy friendship between two best friends is worth telling.

3 Photographs represent the stages that best friends may go through – Companionship, Envy and Frankness. Each photograph describes an emotion that helps portray the beautiful friendship between them.

As we want to achieve good visual aesthetics with a Japanese Minimalist style, we have asked two female models and a Insta-famous female photographer to participate in this project.


Our Role
Content & Strategic Planning
Social Campaign Activation


Creative: Queenie, Ruck, Viann, YC
Photographer: @cbmbc
Model: @kayze_lau , @melodycheng00
Makeup and Styling: @starryvenuemakeup
Copywriter: Viann
Photo Retouch: Ruck
Project Management: Queenie
Client: Canon Hong Kong