Breakthrough – Content Marketing

Breakthrough is a well known charity organisation dedicates in enabling the youth community in Hong Kong since 1970s. In recent years, Breakthrough started a number of innovative projects to meet the needs of the ever-changing young generation. Trial And Error Lab and MineCity are two of them. While Trial & Error Lab (with the motto, explore and make our way) is focus in helping talented young entrepreneur to start up new businesses, MineCity brings young students closers to the local communities through”offline” site visits and virtually rebuilding the cities “online” with MineCraft.

With marketing sponsorship from Zurich Hong Kong, Feva is honoured to participate in content marketing strategy and production for these initiatives. We came up with creative ideas and collaborate with local artists to reach young audience and strengthen their brand messages. Please enjoy our selected work below. Special thanks to Ball 仔 for your help in video production.