Bang & Olufsen Content Marketing

To enhance the online presence of a well established high-end brand, we as an agency not only strive to bring it closer to the local audience, but also work hard to explore its possibilities by injecting different lifestyle elements to its product lines.

This is also the content direction we create for Bang & Olufsen. Whether it is about the little things in our daily lives, festive moments or music genres, B&O products makes lives tasteful.

We have also put a lot of thoughts into the positioning of the content in order to fully present the artistic aesthetics of the brand, not only for hi-fi lovers, but also for all those who pursue culture and art.

Like in the recent Hong Kong launch of Beosound Emerge, the team invited local musician Jason Chan Pak Yu @ckw720 to experience it first-hand, so as to explore the different aspects of the product.

Client: @bangolufsenhongkong
Team: Agnes, Debbie, Frankie, Hazel, Jason, Leo, YC