AIA the Hotspurs’ 12th Man 熱刺第12人

As the global principal partner of Tottenham Hotspur Football Club, AIA brought the thrill of football to Hong Kong in anticipation of the Spurs vs. Arsenal friendly on 31 July 2025. Feva collaborated with AIA to deliver a dynamic campaign, AIA x Spurs’ 12th Man (AIA x 熱刺第12人), celebrating the spirit of the “12th man” and inviting fans to join the Spurs’ journey.

We produced engaging reels featuring Yanting Zhou (周殷廷) to highlight the collaboration’s energy and showcase stunning installations at AIRSIDE. To boost community engagement, we collaborated with influencers including Dickson Yu (余德丞), Keyman Ma, Mic (周卓盈), and local Hotspur fans from Lilywhite HK, to stand by Spurs and embody the 12th man spirit.

The campaign was a resounding success, vividly capturing the spirit of the event and igniting unparalleled excitement among Hong Kong football fans, uniting the community in passionate support for Spurs.
COME ON YOU SPURS! ⚽🔥