Shell Jan Lamb Campaign
Fevaworks has previously worked with multinational oil giant Shell on an app and was tasked with developing an idea for a giveaway.
Working to make full use of Shell’s existing assets, Fevaworks created a campaign counting down to a specified date when users who are registered as Shell Bonus Card holders and who have spent a specified amount can go to redeem a pair of tickets to Jan Lamb’s show at specified Shell locations, on a first-come-first-serve basis.
Besides the campaign idea, Fevaworks was also responsible for the campaign media including both online and offline visuals.