Cityplaza x Ivy So Sweetmas Candy Quest Chronicles

Cityplaza handed us a gigantic candy wonderland and one simple brief: make it burst with life. The Sweetmas Candy Crew were already adorable as physical Christmas installations, oversized, sugar-sweet, and full of potential. What they needed was a soul. Frame by frame, we animated each character into a living, mischievous personality bursting with festive energy. Then we threw @ivyysooo into the mix. Fresh from Hong Kong’s most beloved idol girl band COLLAR, Ivy’s infectious charm and playful spirit were practically made for this world. We directed her live-action performance to chase, dodge, and laugh alongside characters she could only imagine on set, and the chemistry was instant. There’s something undeniably electric about watching a real person collide with hand-crafted animation, and this campaign crackled with it in every single frame. Sweet, wild, and impossible not to smile at. One of our favourite projects, full stop.

#太古城中心 #CityplazaHK #LIVEHAPPY快樂識放 #WeWishYouaMerrySweetmas