Bang & Olufsen’s Bump into A9 Campaign

Music transcends boundaries, weaving through diverse lifestyles and venturing into uncharted territories of sound. It is the ultimate muse that sparks inspiration in every moment of our lives. It is the rhythm that grounds us during yoga, the beat that drives our steps in fashion, and the melody that paints our emotions in art. With each encounter, the Beosound A9 invites us into a realm where sound transforms into an immersive experience. Through its presence, we rediscover how music moves us, surpassing the ordinary and redefining the way we listen, appreciate, and connect with the world around us.

In this visionary Bump into A9 campaign for Bang & Olufsen, we orchestrated a collaboration with six artistic brands—Basao Tea, Dalloyau, LAAB, Commaa, Levi’s, Pure Yoga, and Soul Element—to celebrate the intersection of creativity and sound. Each partnership brought a unique perspective, aligning B&O’s iconic audio technology with Hong Kong’s vibrant cultural landscape, weaving a tapestry of stories that showcased the Beosound A9 as more than a speaker—a catalyst for artistic expression.

This campaign strengthened Bang & Olufsen’s presence in Hong Kong’s creative communities through innovative multi-brand collaborations. Feva’s human-centered approach delivered a dynamic celebration of sound and artistry, creating vibrant brand experiences.

Team: Carmen, Cwah, Janice, Joshua, Mary, Vincent