Objective
To release a launch video along with an Insurance Authority (IA), on the new Facebook page “蓋世保鑑”, to help amplify the brand’s message in being the only credible source and to educate the general public about insurance and its regulations.
Creative Process
Retro and Martial Arts are something that could remind you of the Shaw Brothers movies with a bit of comical flair. That was the style we went for in the launch video and a way to break into saturated video content nowadays.
We created 蓋世保, an approachable character, for representing all the functionalities of IA, which are knowledgeable, protective and trust worthy. The Chinese full name of Lulu Kai (蓋世保), who is a well-known Children show host, just so happens to be the homophone of “蓋世保鑑”, which is the IA’s Facebook Page name that we came up with.
In a world full of confusion about Insurance, 蓋世保 holds a peerless book (蓋世保鑑) that includes everything you need to know about insurance and its regulations.
Our Services
Script Writing & Video Shooting
Facebook Page Management and Content Creation
Talents: Lulu Kai 蓋世寶
Actors: Angela, Faddy, Patricia, Rondo, Ruck, Vincent
Voice Over: YC Lau
Director: Ronnie Chau
Assistant Director: 何笑
Script: Rondo Mak
Cinematography: Barry
Makeup：Joanne
Costume：華哥
Martial Arts Director：Sam
Post Production：Ronnie Chau
Stills：Ruck
Creative：Angela Ko、Faddy Yuen、Rondo Mak、Ruck 、YC
Arts：Faddy、YC
Account Servicing：Queenie Fong
Producer：Feva Creative Team
Client：Insurance Authority 保險業監管局
