Doing content about Rex Tso winning is unsurprising so we want to do something unexpected and focus more on his human side. Is he afraid of losing? Does he have a limit? These are the questions we ask when we created the #StartfromLimit tagline, which our client HKBN used for all OTL and BTL materials. The whole campaign is about overcoming one’s limits, not just Rex Tso himself, but also the people of Hong Kong.
Hong Kong Broadband Network
香港寬頻
Our Role
- Overall campaign strategy, Tagline design, Rex Tso Match Live Management, Video production, Case interview, Script writing, Social Content, Website development, TPC licensing
Video Production
#StartfromLimit - [1] 極限並唔係盡頭，極限只係開始
#StartfromLimit - [2] 期望，就是支持？
#StartfromLimit - [3] 冠軍，就是強者？
#StartfromLimit | 香港人故事 - 葉淑婷篇 | 詳盡故事
#StartfromLimit | 香港人故事 - 黎志偉篇 | 詳盡故事
#StartfromLimit | 香港人故事 - 孫瑋良篇 | 詳盡故事
Rex Tso Match Live Management
Managing the match live, resolving a potential crisis when Rex Tso throws away the match gloves.
