Land Rover – Never Stop Discovering

Objectives
Through discovering different possibilities and life purposes in a carpool video, Land Rover Discovery’s renowned driving capabilities and compelling modern design await to be discovered.

Creative
Feva has invited the Commercial Radio DJ 蘇耀宗 細So and the former singer 蕭潤邦 to star in the 2.46 minutes video that we have created for Land Rover Discovery. The video starts with “Discovering together”, while the two casters, who are also best friends in real life, sit in the Discovery vehicle. As 蕭潤邦talks about how he discovered the different possibilities in life, including his decision of getting married and changing his career at around age 30, 蘇耀宗 shares his new thoughts on life. Together with “Discovering Fatherhood”, the video ends with “Never Stop Discovering”, bringing forward a broader vision of “Discovery”.

By shooting car videos inside and out, we aimed to display both the interior and exterior automotive design. At the end of the video, they drove to the peak, which also demonstrated its on and off-road capability. The video has spread out exponentially, which garnered over 670K views. As stated in Admango, the video was even rated as Top 1 Facebook Branded Videos ranked by No. of Views in the past 14 Days (19 Dec 2018- 1 Jan 2019).