全城減鹽減糖

Our Objective

To raise awareness and encourage HongKongers to form a healthier diet to be more cautious about salt and sugar intake by creating contagious content which is suitable for social media climate

 

Strategy

Establishing a strong and distinguishable social persona and evolve all the content with a laser-focused theme “Persistent is actually self-discipline in action”

Rather than being a nagging mother, we positioned the HKASSR Fan Page as more like a well-disciplined gentleman, who drops gold of wisdom on the importance of cutting down salt and sugar as well as self-cultivation. Pun intended quote is well orchestrated for people who now have a shorter attention span which also leaves room for imagination.

Through a distinct style of visual and copywriting, we reinforce the key message of consuming less sugar and salt is the process of building a good eating habit.

 

Our Role

Strategic Planning

Setting-up Instagram

Social Media Content & Marketing

Facebook & Instagram Management

Photography and Illustrations

Video Production